Antipyretics for children are prescribed by a pediatrician. But there are emergency situations for fever when the child needs to be given medicine immediately. Then the parents take responsibility and use antipyretic drugs. What is allowed to give to infants? How can you bring down the temperature in older children? What medicines are the safest?
- Firstly, not a single artificially created situation of a computer game can be more interesting than the strategy and tactics of a real opponent;
- Secondly, in board games, dozens of options for the development of events at one point or another;
- Thirdly, hitting computer keys or a phone screen is incomparable with the tactile sensations from real figures that players move around the playing field;
- Well, fourth, a chat window will never replace warm live communication, although it will create its illusion.
1. Carcassonne
The famous strategy game. Over 5,000,000 copies of this game have been sold worldwide! You can play with a company of 2-6 people over 8 years old.
Each player is given a figurine - meeple, a stack of cards is placed in the center - titles. With the help of a cube, the sequence of moves is determined. The players build the playing field themselves from the titles they take on their turn.
By creating cities and filling them with buildings, players earn points. The special charm of the game is that the playing field will never be the same! To the basic version of the game, the creators have released many additional options with new buildings and settlements.
2. Monopoly
The game takes place on the playing field. Each player is given starting capital, with which he can buy companies located on the field. The rest of the money is added to the general bank and issued to the player who has completed the next round as dividends from the activities of the enterprise he bought. The goal of the game is to bankrupt all competitors and remain the only player who has increased the initial capital.
The creators of the game listen to the progress and released several dozen additions to the classic game, including a terminal for paying for the purchase of a company with a bank card.
3. Alias
Another name for this game is Say Different. Suitable for a company of 4-12 people from 7 years.
Players are divided into teams, on their turn they take cards from the playing field and in a minute they try to explain to their team as many words written on the card as possible without using the same root words. In advanced variations of the game, players use the pantomime, emotions, or actions indicated on the card to explain. For example, they explain the words to their team, turning their backs to it or laughing theatrically. After a minute, the team advances on the playing field by a number of cells equal to the number of guessed words. The first team to reach the finish line wins.
4. Munchkin
This game is a parody of the classic card games and walking games. For the game you need a company of 3-6 people aged 10 years and over. The game offers to go on an amazing and dangerous journey.
Each player (munchkin) is given cards indicating the class, race and things (clothes) that he carries in his hands. In addition, there are shared door and treasure cards. Players "peep" through doors, fight monsters, and unlock treasures (or curses). Upon successful completion of all tasks, the player moves to the next level. The first Munchkin to reach level 10 wins. It may take some time to figure out the intricate rules, but this game is definitely worth it!
5. Jenga
A great game if you don't have the time or desire to figure out the rules. All you need to get started is a set of 54 wooden blocks and an unlimited number of players aged 6+.
An 18-story tower is being built from the bars. Players take turns pulling 1 block from any floor except the top one and placing it on top of the tower. With each move, the structure becomes less and less stable. The zest of the game is added by the fact that during the move the tower can be touched with only one hand (you can help yourself with both hands, but not at the same time).
The player, during whose turn the tower still fell, is considered the loser.
6. Scrabble
Crossword game for 2-4 scholars from 8 years old. The set includes a field of thick cardboard, 102 bones with letters and 2 pacifiers, 4 dice for bones and a bag.
Players are dealt 7 bones, which they put on the dice. Participants take turns putting letters on empty cells of the field, making words out of them. The longer the word, the more points the participant who put the last letter will earn. Blanks can be used to replace missing letters.
The one who scores the most points wins.
7. Uno
Card game for 2-10 people aged 7+. The game involves 108 cards, divided by numbers from 0 to 9 and colors. There are also special cards that give the player the right to exchange cards with another participant during their turn, change the direction of the move and the color that is in the game. The goal of the game is to get rid of all the cards before the other players. At the same time, you must not forget to shout “Uno!” When the last card remains in your hand.
8. Twister
This game can be safely called outdoor! It is suitable for 2-4 players from 5 years old.
The kit includes a white mat with circles of four colors and a tape measure divided into 4 sectors with the name of a certain limb. Each of the sectors is divided into 4 color parts corresponding to the color of the circles on the field. The host spins the roulette wheel and announces to the player on which color circle to put one or another foot or hand. And if at the beginning of the game the moves are given to the participants quite simply, then after a few minutes of the game the laughter on the field does not stop. After all, it is not enough to find a free circle of the desired color, you also need to stay in this position until your next move, without touching the field with any other parts of the body, except for the arms and legs.
The most agile player comes to a well-deserved victory.
Board games are a great way to have fun, connect with family and friends, and spend a nice evening in the company of loved ones!
Сhudesenka.ru
Board games are a favorite pastime for children. Their main advantages: mobility, practicality, diversity and accessibility. Recently, sales in this direction have been increasing. Therefore, aspiring entrepreneurs should think about opening a company specializing in the manufacture and sale of board games.
Project idea: production of educational children's puzzles and quests.
Complexity: home business of medium complexity.
Main costs: design development, purchase of game elements and typography.
Equipment: phone and computer.
Initial capital: 100-200 thousand rubles
Payback period: 3-12 months.
Approximate profit: 30-50 thousand rubles per month.
Marketing research in this direction indicates a decline in sales computer games for $150 million. This is due to the economic crisis. At the same time, the demand for such entertainment is growing. The board game industry is attracting the attention of developers and investors. This is due to the fact that it takes ten times less money to create than to create a similar computer entertainment. The profitability of many projects reaches 300-350%.
In Russia, entertainment of the low price category (200-500 rubles) is in the greatest demand. Expensive options are bought up with less activity. Marketers assure that in 2015-2017 demand will grow.
If you wish to attract third-party funding sources, a business plan is required. The document is considered by banks, the investor and the commission when issuing subsidies.
If you want the decision to be made in your favor, stick to a certain structure.
The main stages of making a board game
Classical directions are backgammon, checkers and chess. Modern entertainment has a focus, for example, Monopoly is popular. Today, themes of sports, fashion, politics, travel, adventure and space are becoming more popular.
The prospects for the development of the project are huge. Consider how to start a business for the manufacture of educational desktop entertainment.
Main steps:
- designing game driving principles;
- development of the plot, goals, semantic load;
- the design of the box and all the elements used;
- purchase of components;
- production of the first copy;
- testing;
- circulation production.
It may seem surprising, but the board game business is a very promising line of work in the entertainment industry. The fashion to spend time with the classic "Monopoly" or more modern "Munchkin" captivated children and adults. Such a pastime allows you to combine leisure with the development of analytical thinking and creativity. Selling off-the-shelf board games and producing your own board games can be a source of steady income, provided the organizer approaches it wisely.
The creation of board games is a very creative and at the same time analytical process. Every classic game has its own creation story. For example, classic "Monopoly" invented by one man Charles Darrow in the USA during the Great Depression. He personally made and sold 5,000 pieces of kits for a new entertainment whose goal is to create his own business empire and the survival of other players from the market.
Another legendary game with a more intricate plot and more probabilities is Dungeons & Dragons or Dragon Dungeons. It was created in the 1970s by Gary Gygax and Dave Arneson. The authors were inspired by another board game, adding fantastic creatures and magic to it. A younger, but no less famous detective story with quests and fights with monsters "Arkham Horror" created by Richard Launis, based on the worlds from the stories of the mystical Howard Lovecraft.
Board games are interesting for adults and children, they develop analytical thinking and creativity
It follows from these examples that story development can be inspired by reality, fiction, and even another game. The author creates a virtual world with his own laws, sets the rules and invites others to dive into it. Of course, this is a creative process, but it can still be distinguished characteristic steps:
- development of the plot and rules;
- creation of a material base (cards, maps, diagrams, cubes, tokens);
- testing;
- revision;
- mass circulation.
Game development as a business
It is safe to say that the production of board games is not for everyone. But if you feel the potential to carry out such a complex of works, proceed with confidence - there will be connoisseurs and demand. When developing a script and a set of cards, do not count on instant enrichment. The creators did not become very rich people in a short time, even if their work met with a mass response (as was the case with Monopoly).
Creating a complex game will take several months or even several years. The author needs not only to come up with a plot, but also to work out the maximum number of possible scenarios so that the action does not come to a standstill. One creative thought is not enough. It is necessary to predict in what ways events can develop, how players can act, how the plot ends, whether there is a winner, etc.
What can be the source of board game development:
- Existing board game. For example, the classic "Monopoly" is transferred to new countries, cities, even to a new reality, or the rules are completely reversed ("Antimonopoly"). This option is attractive because the most difficult part of the work has already been done by the creators, and the developer only needs to change the design, surroundings and material base.
- Popular books and films. Simple "rpg" and quests in the worlds of known universes will resonate with their fans.
- Imitation of phenomena and situations from real life. Quests for survival in extreme conditions, solving practical problems can perform both an educational and entertaining function.
If you plan to make money, it is better to create a board game on a computer by contacting an artist or designer. With it, you can create beautiful cards, tokens and other inventory. The author's memorable design will become a component of success, because it will give players aesthetic pleasure.
Game development at home
It's pretty hard to make money this way. It is possible that you will be interested in how to create a board game at home for personal use, without commercial plans. The rules are pretty much the same: come up with a plot, prepare inventory and try to play. The easiest way to draw at home is the classic "rpg": the player rolls the die and makes moves according to the number that has fallen. At each stop, he must perform some action: buy something, sell something, defeat someone.
Such quests can be informative and educational for children. For example, at each stop, the child learns a new fact or tries a new action. The plot is limited only by the imagination of the creators. You can make a card, tokens together with the children - this will bring no less joy than the process itself.
The production of board games includes not only the development of the script, but also the colorful printing of cards, tokens, booklets
Board games store opening
Consider drafting a sample business plan for a board game store. This is another faster and more reliable way to make money on this hobby. It can take years to create your own game, and tens of thousands of rubles to develop and print the material base. It will be much faster to make a profit by selling other people's works.
It is more profitable to open an online store. The demand for this category of goods is not so high as to cover the monthly rent of even a small room.
This is a special product, interesting to a very limited number of buyers. Stimulating demand through advertising will only marginally succeed.
From this point of view, investing 15-20 thousand rubles in an online store at a time is safer than renting a store for a month for the same money. You can maintain the site yourself, and store boxes with games for sale at home. This approach is perfect for the first months of work. Selling via the Internet does not limit the number of buyers to residents of one city, but brings the entrepreneur immediately to the all-Russian level of trade.
Costs for opening an online store:
- website creation - from 15 thousand rubles;
- purchase of several categories of goods in several copies - from 30 thousand rubles.
- professional photo shoot for the assortment - 5 thousand rubles;
- promotion of the site and accounts in social networks - at the request of the entrepreneur.
An alternative to selling board games is opening a club for players
Another option to make money without independent development and sales is to create your own club. This is an institution where people come to play their favorite natsol quests with like-minded people or get acquainted with new leisure options. The demand for such a format of recreation also cannot be called massive, so the business is very risky.
Club opening costs:
- rent of premises - from 20 thousand rubles per month;
- repair, interior design, furniture - from 10 thousand rubles;
- purchase of games - from 15 thousand rubles;
- advertising - at the request of the entrepreneur.
It is desirable to combine this type of work with a traditional and online store: the total revenue will be greater. However, the costs will increase to 200-300 thousand rubles. The business is not highly profitable, so a good result will be to recoup the investment in 1.5–2 years of work.
Conclusion
The creation and sale of board games is a specific business with a small target audience. Buyers are not limited to families with children. Many adults are open to this format of leisure. But there are not so many of them to make this branch of business profitable. Get started with an online store and resale popular games, because the development of your own work will take at least a year.
Until recently, it was hard for us to imagine that board games - familiar and even, as it seemed a few years ago, beginning to become obsolete entertainment - could be a profitable investment.
The difficulty in predicting the development of the board game industry lies in the fact that the board game market (as they are called by fans of this way of pastime) includes too many different products - from the usual simple "walkers" (roll the die and move the chips) to complex thematic and strategic games where you need to calculate options several moves ahead. According to preliminary estimates, the annual sales of board games is $100 million.
There is no single definition of board games yet. Usually, board games are games that can be played indoors using specially designed equipment - a playing field, chips, dice, cards, tokens, etc.
As a rule, a small number of items required for the game allows them to be placed on the same table and / or in the hands of the players. The number of participants starts from two or more players. In some cases, there may even be one player, but such games are in the minority.
Board game production process
The production of a board game consists of several stages. The first - one of the most important - is thinking through and developing the idea of the game, determining its type, storyline, goals and degree of entertainment, the creation of a preliminary sample ("draft" version) and testing.
At the second stage, the final external design of all game elements is designed - cards, fields, chips, etc., up to packaging. Then an estimate is made to launch the set into production, the circulation is calculated at which the release of the game becomes profitable (the smaller the circulation, the more “gold” your game sets will turn out), contractors are selected to perform all the work.
The average circulation of one board game released in our country is 5-6 thousand copies. If you have a fairly complex game that requires the use of additional equipment (for example, a die, chips, tokens, etc.), then it sometimes turns out to be appropriate to split production, up to finding partners abroad.
Pay attention to the quality of your products. For example, if your board game involves the use of cards and / or a playing field, you should not save on printing.
At the stage of launching the mass production of a board game, it's time to start organizing the marketing of your products.
Usually, new games are offered to small stores (general store, bookstore, toy store, gift store, etc., depending on the theme and target audience of your product).
Supermarkets make quite high demands, which may be beyond the capacity of a young company. Another common and effective option is to create your own online store, where anyone can read the description of the game and the rules, see photos and place an order directly, bypassing intermediaries.
The board game industry is attracting more and more attention from both developers and investors. In fact, the development of a board game requires several tens of times less money than the creation of a computer game. The profitability of some projects reaches 300-350%.
Even during the economic crisis, when sales of computer games in our country fell by $150 million, the demand for desktop games continued to grow steadily.
However, in practice, most likely, it will turn out that the prospects for such a business are not as bright and optimistic as we would like. The competition in this segment is already quite high. And this despite the fact that despite all the efforts of sellers of board games, who do not just offer their product, but are trying to create demand for it, this type of entertainment in our country is not yet as popular as in the West.
For example, in Russia, board games aimed at children of low and medium price categories (from 100 to 500 rubles) are in the greatest demand. Games for older players costing from 500 to 3500 rubles are sold out not so actively.
The cost of developing one board game, depending on the idea and complexity, ranges from several tens of thousands of rubles to hundreds. However, the main problem is not in creating a board game, but in selling it.
Nowadays, when there are too many players (including Western players) in the domestic board game market, new companies are trying to fill their own narrow niche, offering inexpensive, but themed games, which, as a rule, have additional functions in addition to entertainment (for example, games on development of imagination, strategic thinking, for learning foreign languages or even learning some skills).
Lilia Sysoeva
Sales of board games in Russia increased by 3 billion rubles in 2017. When the market is covered by a supply of 25-30%, this option of activity allows you to make good money. Business payback can be achieved within 3-6 months. You can write games yourself, enter into contracts with authors, adapt Western analogues. There is an option to purchase a franchise. When investing from 300 thousand rubles. you can count on profitability up to 200%. "Hobby World" and "Igroved" are vivid examples of the organization of a similar business in Russia, which managed to reach multimillion-dollar turnover and conquer the Western market.
Is Board Games a Profitable Niche for Business?
AT last years board games are actively gaining popularity in Russia. In 2016 alone, the turnover of this market amounted to 10 billion rubles. How is this possible in the age of information technology, saturated with mobile applications and computer programs for gamers?
The most commonly cited reasons for the active spread of desktop entertainment are:
- the desire of people to take a break from gadgets that have become an integral part of modern life;
- the possibility of live communication with loved ones in the circle of family or friends.
Reference! To date, more than 50 thousand varieties of board games have been created and distributed in the world.
Source: RBC
In Russia 10 years ago, only children's games with chips and dice from the Soviet past, checkers, chess, lotto, dominoes and several world bestsellers - Monopoly, Carcassonne and Scrabble could be found on the market.
The situation began to change in 2010-2011, when the first companies appeared that began to produce Western models under a franchise and develop their own versions of this kind of fun.
Currently, only 25-30% of the board games market is covered, which means you can make good money on this. It is important to take into account the features of this segment of the Russian economy:
- Competition between sellers is active in Moscow and St. Petersburg. In other regions of Russia, it is felt weakly.
- Games are most often an unplanned purchase. Therefore, it is important to know how much the inhabitants of a particular region are willing to spend on goods outside the list. In Moscow it is 1,000 rubles, in St. Petersburg - 700 rubles, in small towns - 300-500 rubles.
- In large cities, such entertainment is sold more efficiently in specialized board game stores, and in medium and small cities - in the departments of toys, leisure goods, and gifts.
- The minimum circulation of one game is 500-600 pieces. - in a smaller quantity to produce such a product is unprofitable.
Interesting fact! The segment is characterized by the phenomenon of "chain advertising": out of 10 players who have passed several rounds in "Scrabble", "Uno" or other board game, 2-3 people will purchase a separate copy for themselves.
Source: Vedomosti
Business model: board games as a way to earn money
Why can the idea of producing and selling board games be considered a profitable business option in Russia?
- Firstly, according to statistics, even in the crisis years of 2014-2016, sales of computer entertainment fell by $150 million, and the board game market continued to grow.
- Secondly, with independent development and sale to a publisher, profitability can reach 200-300%.
- Thirdly, you don’t have to wonder where to find start-up capital - you can start with 5-10 thousand rubles.
- Fourth, it is important to understand that games with simple rules are most in demand.
Reference! Games of average complexity for children and teenagers in the price segment of 100-500 rubles are in higher demand on the Russian market. Expensive and complex board games for adults (500-3,000 rubles) are less popular.
Source: RBC
Business organization options
There are several options for organizing a business based on board games:
- Buying a franchise. A method for beginners that allows you to quickly find your customers and achieve payback in a few months.
- Independent development of games and their sale while maintaining authorship to a specialized publishing house. Initially, the author sends a prototype of the game to the publisher. If the latter is interested, a contract is concluded. The publisher bears all the costs of making and selling the game and appropriates the proceeds, paying the author 3-10% of each released box.
- Independent development, production and sales of desktop entertainment. Such a risky and bold idea can be further diversified with printing based on prototypes of third-party authors.
Note! You can open a retail outlet by registering an IP. It is also worth considering the possibility of using the simplified taxation system (STS).
Product feature - first steps in business
Before starting a board game business, it is important to work out in detail a number of important nuances:
- The target audience. It is important to understand who the product is intended for: boys aged 15 or youth 25.
- Subject. Any board game has a different theme - knights, wars, dinosaurs, movies, etc. It depends on which shelf in the store it will fall on.
Important point! Topic and target audience should be in strict accordance with each other. Any buyer, considering the game, will always ask himself the question: “Is it for me?” and “Why should I buy it?”.
Before you start selling your game or franchise product, it's important to take a "cognitive resilience" test. To do this, you need to gather one or more groups of 6-8 people and, at the end of the game, answer the following questions:
- Are the rules of the game clear?
- Is the plot interesting?
- Are there any shortcomings and errors?
If the test results turn out to be disappointing, then it makes no sense to build a business based on the selected game option.
Important point! Technical matters matter. It is necessary to control the quality of printing images, the presence of constituent elements in packs (chips, card cubes, etc.). A box with a board game should be elegant, neat, stable and have a bright and memorable design.
Technical side
The purchase of equipment for printing, laminating, packaging games requires enormous costs. That is why you can use the services of third-party organizations.
Source: Habrahabr website
How to organize sales?
When opening a board game store, you can choose one of 3 options:
- Combined outlet. Along with the main product, toys, goods for recreation, hobbies, and leisure are sold here.
- Leisure club with point of sale. In this case, the fee is charged for the game in the game. In addition, players can buy table entertainment at home, place bets, get a prize, buy a hamburger and cola, etc.
- Online store. The most reliable option that reduces the risk of investment. You can start selling with running games, and then expand the range.
Advice! The first batches of games can also be sold on the basis of agreements with the departments of toys and leisure goods in large supermarkets.
Advertising is the engine of sales
An important role in sales is played by advertising, which is based on word of mouth and social networks. Flyers (POS materials) are best distributed in shopping and entertainment areas. Advertising of partners, which consists in the exchange of Lithuanians with shops of toys and goods for recreation, also works effectively. A less effective option is advertising on a billboard, transport, and online ads.
The main segment of buyers - young people aged 25-35 years. In this regard, advertising near cafes, educational institutions, fitness clubs seems to be effective.
Staff matters
The sales assistant of a table of a specific product must meet a number of requirements:
- to know in detail not only the composition of the boxes and the prescribed rules of the game, but also to understand it from the position of the player;
- understand what can be advised to the buyer, based on his age and interests;
- be able to interest in the game, explain its essence and order.
How much can you earn selling board games?
If the author transfers the game to the publisher and expects to receive royalties, then his costs will be about 5-10 thousand rubles. to create a game prototype. Typically, royalties are paid on the number of copies published, not on the number of copies sold. If the minimum lot is 500 pieces, then you can count on revenue of 25 thousand rubles, because:
- the average cost of a game is 1,000 rubles;
- the average percentage of royalties is 5% of the cost.
In this case, payback can be achieved in the first month of operation. With other options for organizing a business, the situation is different.
| Cost item | franchise business | Independent business |
|---|---|---|
| Rental and renovation of premises | ||
| Purchase of commercial equipment | ||
| Business registration | ||
| Franchise fee | ||
| Franchise royalties | ||
| Staff salary | ||
| The cost of purchasing or printing the first batch of goods | ||
| Create your own website | ||
* - Independent business does not require payment of royalties and a lump-sum fee
** - The franchisor can provide the buyer with advertising materials and place ads on the website and in social networks; he also partly bears the cost of design and printing of products.
Reference! According to statistics, an average of 50-100 game sets can be sold per month. The average revenue in this case will be 50-100 thousand rubles. In this scenario, you can count on payback within 3-6 months.
